Merchandising best practices

Similar to a restaurant or a cafe with a written menu for the customer to select from, you are showcasing the products on the shelf and the menu screen. Without a retail associate to encourage a sale, you will want your products to draw in the customer to purchase - both visually (how they are displayed) as well as informationally (the data you provide via the menu). 

A few things to keep in mind:

  • How do you want the overall Byte store to look?
  • Compare your product mix to what you see at a grocery store or at your favorite retail store
  • Create a mix of item types on each shelf (a drink to go with that salad)
  • Make sure the size of packaging will fit within a Byte store's open shelving
  • Will the restocker be able to merchandise items easily over time?
  • Where will you position items with a short vs long shelf life?

The open shelving of Byte stores and the flexible nature of the Byte platform, allow you to sell a wide range of products. There are some guidelines to ensure the products are read accurately by the Byte store's antennas to ensure inventory is accurate. 

Merchandising Guidelines

  • Antennas read RFID tags from above, so the tag should be placed toward the top of the product
  • Place drinks or taller items in the middle lanes as much as possible
  • Metal cans should be distributed in lanes instead of merchandise to take up an entire shelf
  • Place snacks and smaller items on the top shelf
  • Tags should not have products stacked on top of them and should not be sandwiched up against the wall
  • Create a line of sight from the tag to the sensor suspended above the shelf
  • Tags should never be folded (exception: use of Metal Safe Tags)
  • Tags should never be reused after they've been stocked in a Byte store

Sample Planogram

Tip: Place your drinks in the middle sections of the store. This will increase readability, look visually more appealing, and make it more likely that customers will grab the food next to the drink they want!

Examples of correct merchandising:

The stores below are reading 100% of the inventory and have RFID-blocking technology.

Entire Store

Close-up of snacks

Sandwiches and wraps


What makes these examples the correct way to merchandise?

All of the tags are up, off of the product, and the products are all positioned upwards. All of the products are positioned in a fashion for the RFID scanners to be able to read the tags. This will help readability and increase inventory amount available in the store.

How did we do?

Are RFID tags microwave safe?

Test and verify inventory